E&V Bridal Studios Is a Wedding Consulting Business Designed to Appeal

E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians.At one time it used the same marketing mix for all of its customers,but it has discovered that it needs a different marketing mix to appeal to its ethnic customers.
-Refer to E&V Bridal Studios.Which segmentation variable does the company rely on to identify its market?

A) geographic
B) socio-cultural
C) socioeconomic
D) demographic