What is the term for a subgroup of individuals or organizations sharing one or more characteristics that cause them to have relatively similar product needs?
A)a market universe
B)a market segment
C)an aggregated market
D)a segmentation base

Question

Quizplus · Accepted Answer

A market segment is a subgroup of individuals or organizations who share one or more characteristics that cause them to have relatively similar product needs. A market universe refers to the total number of people who could potentially buy a product, an aggregated market is a group of consumers who share a similar overall level of interest in a product, and a segmentation base is a variable used to identify and divide a market into segments.

What Is the Term for a Subgroup of Individuals or Organizations