What is the term for a group of people or organizations that has wants and needs that can be satisfied by particular product categories,has the ability to purchase these products,and is willing to exchange resources for the products?
A)a firm
B)a base
C)a market
D)a target

Question

Quizplus · Accepted Answer

A market is a group of people or organizations that has wants and needs that can be satisfied by particular product categories, has the ability to purchase these products, and is willing to exchange resources for the products. A firm is a business organization involved in the trade of goods, services, or both to consumers. A base can refer to a military camp or a foundation or support for something, but it does not accurately describe a group of potential customers. A target is a group of customers at which a company aims its marketing efforts, but it does not accurately describe the full definition of a market.

What Is the Term for a Group of People or Organizations