Which form of test marketing is likely to reveal the least amount of information to potential competitors?
A)Controlled test marketing
B)Full test marketing
C)Simulated test marketing
D)Quasi test marketing

Question

Quizplus · Accepted Answer

Quasi test marketing is not a term used in this text. Simulated test marketing, typically recruits a sample of consumers to participate in a research study in a central facility. After responding to questions about their product related attitude and purchase behavior, they view advertising of the new brand (and of competitive brands). The respondents' preferences and buying behavior as they relate to the tested brands are then observed. Because simulated test marketing is limited to the central facility and products are not deployed to actual stores, the competition is unlikely to gain access to information.

Which Form of Test Marketing Is Likely to Reveal the Least