Which type of innovation does not significantly alter consumer behavior, but does represent a change in the consumption pattern?
A)Continuous innovation
B)Radical innovation
C)Dynamically continuous innovation
D)Congruent innovation

Question

Quizplus · Accepted Answer

Continuous innovation does not cause a change in consumption patterns. Discontinuous innovations significantly alter consumer behavior. However, dynamically continuous innovations represent a change in the consumption pattern while not significantly altering consumer behavior.

Which Type of Innovation Does Not Significantly Alter Consumer Behavior