Which type of "new" product has the highest success rate?
A)New to existing market
B)New line
C)New item in an existing product line
D)New product to the world

Question

Quizplus · Accepted Answer

New items in an existing product line for the company have the highest (83%) success rate and the greatest impact on company sales and profit. The text does not explicitly state why this occurs, but part of the reason is that this innovation is often a continuous innovation. Continuous innovations have no disruption on consumption patterns. That is, it is easy for consumers to accept the product. These types of innovations experience rapid diffusion.

Which Type of "New" Product Has the Highest Success Rate