The first step in the new product development process is:
A)competitive analysis.
B)idea generation.
C)screening new product ideas.
D)business analysis.

Question

Quizplus · Accepted Answer

The first step in the new product development process is idea generation. Competitive analysis and consumer inquiry may be sources that marketers use to help generate ideas. After the ideas are generated, they are screened on the basis of company goals and objectives. Business analysis may be part of the screening process.

The First Step in the New Product Development Process Is