Toward the end of which stage of the product life cycle does the firm focus on developing economies of scale?
A)Introduction
B)Growth
C)Maturity
D)Decline

Question

Quizplus · Accepted Answer

Competitive pressure in the growth stage causes the firm to develop product variants. Toward the end of the growth stage, it also causes the firm to seek cost savings through developing economies of scale. It is important for the firm to have economies of scale as it enters the mature stage of the IPLC.

Toward the End of Which Stage of the Product Life