Which of the following is not an example of a bridge offering?
A)Escada
B)Ann Klein II
C)DKNY
D)Emporio Armani

Question

Quizplus · Accepted Answer

A bridge brand is designed to reach consumers who cannot afford the more prestigious brand in the product line. In this way, the manufacturer is able to reach a different market segment. As the segment's buying power increases, it is hoped that the consumers, from the positive experience with the bridge offering, will then purchase the more expensive product. Laurel is the more expensive product. In this case, Laurel is the bridge offering for Escada.

Which of the Following Is Not an Example of a Bridge