Which route to persuasion is most likely to create long-lasting attitudes and behavioral changes?
A)peripheral
B)central
C)logical
D)image

Question

Quizplus · Accepted Answer

The central route to persuasion is most likely to create long-lasting attitudes and behavioral changes because it involves the recipient being actively engaged in the message, motivated to process it deeply, and able to comprehend and evaluate its content. This type of persuasion is based on logical arguments and evidence, and is more likely to result in lasting changes in attitude and behavior compared to the peripheral route, which relies on superficial cues such as images and slogans. Logical and image routes are not valid choices in this case.

Which Route to Persuasion Is Most Likely to Create Long-Lasting