Sally is interested in purchasing a DVD player,and is overwhelmed by the many different models available at her local electronics store.She decides to consult a magazine devoted to reviewing the quality of home electronics.After reading a number of articles stating the pros and cons of each model,she decides on a DVD player.Sally has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.
A)peripheral
B)central
C)logical
D)image

Question

Quizplus · Accepted Answer

Sally consulted a magazine that reviewed the quality of home electronics, read articles that discussed the pros and cons of different models, and made a decision based on this information. This suggests that she was using central route to persuasion, which involves a logical and thoughtful analysis of information before making a decision. Peripheral route to persuasion, on the other hand, involves being influenced by superficial or irrelevant factors like the image or appearance of a product.

Sally Is Interested in Purchasing a DVD Player,and Is Overwhelmed