The best action to take to resolve a customer complaint is:
A)one that compensates the customer
B)one that pacifies the customer
C)one that delights the customer
D)one that costs the company little or nothing
E)one that is performed in person

Question

Quizplus · Accepted Answer

Resolving a customer complaint in a way that delights the customer is the best option as it not only resolves their issue, but also leaves them with a positive impression of the company. This can lead to increased loyalty and positive word-of-mouth referrals. While compensating the customer or pacifying them may be necessary in some cases, the ultimate goal should be to delight them. The cost to the company should be considered, but it is not the primary concern when it comes to resolving a customer complaint. In-person communication can be beneficial, but it is not always necessary or feasible in all situations.

The Best Action to Take to Resolve a Customer Complaint