The best way to present a product to a customer is:
A)to explain all the features of the product.
B)to explain how the product's price is justified.
C)to translate the features into benefits for the customer.
D)to explain how the product features are superior to the competitor's.
E)to explain only the features that are relevant to the customer.

Question

Quizplus · Accepted Answer

While explaining the features of a product is important, it's more effective to translate those features into benefits for the customer. This way, the customer understands how a particular feature will benefit them and is more likely to make a purchase.

The Best Way to Present a Product to a Customer