The underlying criteria for determining which features to discuss in a sales presentation is:
A)features that are patent protected.
B)features that provide you with a competitive advantage.
C)features that address the customer's needs.
D)features which explain the cost of the product.
E)features that are technologically advanced.

Question

Quizplus · Accepted Answer

Features that address the customer's needs are the most critical to discuss in a sales presentation because they directly relate to the customer's interests and problems, making the product or service more relevant and appealing to them.

The Underlying Criteria for Determining Which Features to Discuss in a Sales