The difference between selling a product versus solution selling is:
A)solution selling is easier than product selling.
B)product selling takes longer time to accomplish.
C)product selling is more diagnostic in nature.
D)solution selling is for organizational customers.
E)solution selling requires greater effort in defining and diagnosing the customer's problem.

Question

Quizplus · Accepted Answer

Solution selling is focused on identifying the customer's problem or pain points and offering a customized solution to solve it. This requires a greater effort in defining and diagnosing the customer's problem compared to traditional product selling. Product selling, on the other hand, is more focused on the features and benefits of the product itself and may not necessarily address the specific needs of the customer. Therefore, E is the best choice.

The Difference Between Selling a Product Versus Solution Selling Is