Which of the following is a major objective of firms following a fortress strategy?
A)Increasing customer base by focusing on creating new products
B)Protecting against losses of customers by beating its competitors prices
C)Protecting against losses of customers by developing a second entry
D)Increasing satisfaction of customers by building on existing strengths

Question

Quizplus · Accepted Answer

A fortress strategy focuses on building on existing strengths to increase customer satisfaction, rather than primarily on expanding the customer base, beating competitors' prices, or developing secondary entries.

Which of the Following Is a Major Objective of Firms