Which of the following type of marketing strategy is most likely to focus primarily on maintaining leading share position in total market?
A)Niche penetration strategy
B)Personal selling strategy
C)Skimming and early withdrawal strategy
D)Mass-market penetration strategy

Question

Quizplus · Accepted Answer

The mass-market penetration strategy is the most likely to focus primarily on maintaining a leading share position in the total market. This strategy involves aggressively promoting and pricing products to capture a large share of the market. The goal is to maintain the leading position in the market by continually expanding the customer base and fending off competitors. This strategy is often used by companies that have a large market share and want to maintain their dominance in the market.

Which of the Following Type of Marketing Strategy Is Most