Which of the following market characteristics is most likely to be associated with the niche marketing strategy?
A)Slow customer adaptation of new products
B)Limited potential demand
C)Homogeneous customer needs
D)Different applications and benefit segments

Question

Quizplus · Accepted Answer

Niche marketing strategy targets a small and specific segment of the market with different applications and benefit segments. Such segments have unique needs and requirements, which can be fulfilled by tailor-made products or services. Therefore, D is the most likely market characteristic to be associated with the niche marketing strategy. A, B, and C are more likely to be associated with mass marketing strategies.

Which of the Following Market Characteristics Is Most Likely to Be