Which of the following is most likely a characteristic of the exploration phase of a marketing channel relationship?
A) Growing interdependence
B) Deepening motivation
C) Expanding benefits
D) Increasing expectations
E) Emerging norms

Question

Quizplus · Accepted Answer

Emerging norms are a common characteristic of the exploration phase of a marketing channel relationship as both parties are still figuring out their roles and responsibilities, and establishing the rules and expectations of the relationship. Growing interdependence, deepening motivation, expanding benefits, and increasing expectations are more likely to occur in later phases of the relationship once there is more trust and stability.

Which of the Following Is Most Likely a Characteristic of the Exploration