Why would a supplier most likely choose a channel partner with goal congruence?
A) Distribution exclusivity
B) Lower chance of conflict
C) Expansion of social capital
D) Knowledge of product market
E) Reduced investment requirements

Question

Quizplus · Accepted Answer

A supplier is most likely to choose a channel partner with goal congruence because it reduces the chance of conflict between the partners. This ensures smooth collaboration, promotes mutual benefits and fosters a positive relationship between the two parties. Additionally, it can lead to increased sales and profitability for both the supplier and channel partner.

Why Would a Supplier Most Likely Choose a Channel Partner