Direct marketing is defined as an interactive system that uses one or more advertising media to:
A) develop a one-time communication with customers.
B) push a product through the distribution channel.
C) sustain a brand image.
D) affect a measurable response and/or transaction at any location.

Question

Direct marketing is defined as an interactive system that uses one or more advertising media to: 
A) develop a one-time communication with customers.  
B) push a product through the distribution channel. 
C) sustain a brand image. 
D) affect a measurable response and/or transaction at any location.

Quizplus · Accepted Answer

Direct marketing is focused on generating a measurable response and/or transaction from the recipients of the advertising message. This can occur through various channels such as mail, email, phone, or social media. The ultimate goal is to drive sales or other specific actions from the target audience.

Direct Marketing Is Defined as an Interactive System That Uses