Which of the following best describes event sponsorship?
A) Providing financial support for an event while displaying an ad message or branding on-site
B) Funding a charitable event in an anonymous way to promote the social good
C) Buying signage in venues where special events are held
D) Embedding the brand name within public events in a subtle way
Correct Answer:
Verified
Q32: Sponsor spillover is when a past sponsor
Q33: Branded entertainment,along with event sponsorship and product
Q34: Which of the following is a reason
Q35: Branded entertainment entails the development and support
Q36: Sponsor spillover is great for the previous
Q38: A point related to branded entertainment and
Q39: Which of the following is an example
Q40: When using branded entertainment as an IBP
Q41: The major sweet spot in event sponsorship
Q42: Sponsor-event congruity/fit is:
A) not important in event sponsorship
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