Which of the following is an example of product placement?
A) A race car featuring advertisements for several brands on the outside of the car
B) A movie featuring the lead actor drinking a branded beverage at various times throughout the movie
C) A t-shirt featuring a sport celebrity
D) An actor endorsing an anti-aging lotion in a magazine ad

Question

Which of the following is an example of product placement? 
A) A race car featuring advertisements for several brands on the outside of the car 
B) A movie featuring the lead actor drinking a branded beverage at various times throughout the movie 
C) A t-shirt featuring a sport celebrity 
D) An actor endorsing an anti-aging lotion in a magazine ad

Quizplus · Accepted Answer

Product placement refers to the placement of branded products within entertainment media. In this case, the lead actor in the movie is shown drinking a branded beverage, which is a clear example of product placement. Option A refers to traditional advertising, option C refers to celebrity endorsements, and option D also refers to traditional advertising where an actor is endorsing a product in a magazine ad.

Which of the Following Is an Example of Product Placement