Which of the following is a reason for the convergence of advertising/marketing/IBP and entertainment?
A) The desire to recapture the fading glamour of the good old days of advertising
B) The recession-era consumers focus on more work and less leisure time
C) Brands are seeking out opportunities to be embedded in activities and entertainment that their target consumers enjoy
D) The natural and inevitable partnership between marketing and accounting

Question

Which of the following is a reason for the convergence of advertising/marketing/IBP and entertainment? 
A) The desire to recapture the fading glamour of the good old days of advertising  
B) The recession-era consumers focus on more work and less leisure time 
C) Brands are seeking out opportunities to be embedded in activities and entertainment that their target consumers enjoy 
D) The natural and inevitable partnership between marketing and accounting

Quizplus · Accepted Answer

The convergence of advertising/marketing/IBP and entertainment is driven by brands seeking out opportunities to embed themselves in activities and entertainment that their target consumers enjoy. This allows brands to form stronger connections with their consumers and create more memorable and impactful campaigns. It is not a desire to recapture the past or a product of economic conditions, and there is no natural or inevitable partnership between marketing and accounting.

Which of the Following Is a Reason for the Convergence