An advertiser advertises exercise machines on late-night TV.Their advertisements are typically half-an-hour long and feature spokespeople as well as consumers and celebrities talking about their experiences with the brand.In this scenario,the company is using .
A) advertorials
B) infomercials
C) point-of-purchase advertising
D) transformational advertising

Question

An advertiser advertises exercise machines on late-night TV.Their advertisements are typically half-an-hour long and feature spokespeople as well as consumers and celebrities talking about their experiences with the brand.In this scenario,the company is using    .
A) advertorials 
B) infomercials 
C) point-of-purchase advertising 
D) transformational advertising

Quizplus · Accepted Answer

The company in this scenario is using infomercials, which are typically longer commercials that provide detailed information about a product or service and often feature testimonials from consumers and experts. This is a common strategy for selling exercise equipment and other home shopping products on late-night TV. Advertorials are ads that are designed to look like editorial content in a magazine or newspaper, while point-of-purchase advertising refers to marketing materials displayed in a store or other retail environment. Transformational advertising is a type of ad that aims to create a positive emotional connection between the viewer and the brand, often using images and messaging that evoke feelings of happiness, excitement, or inspiration. While some infomercials may incorporate elements of transformational advertising, this is not the primary focus of the format.

An Advertiser Advertises Exercise Machines on Late-Night TV