An advertiser attempts to generate brand preference by getting consumers to simply like the product and associate it with fun and happiness.Which type of message is the advertiser sending?
A) A feel-good message
B) A testimonial
C) A demonstration
D) A hard-sell message

Question

An advertiser attempts to generate brand preference by getting consumers to simply like the product and associate it with fun and happiness.Which type of message is the advertiser sending? 
A) A feel-good message 
B) A testimonial 
C) A demonstration 
D) A hard-sell message

Quizplus · Accepted Answer

The advertiser is sending a feel-good message that aims to create a positive association between the product and feelings of fun and happiness in the minds of consumers. This type of message is often used to generate brand preference and build brand loyalty over time.

An Advertiser Attempts to Generate Brand Preference by Getting Consumers