A group of friends sitting in a bar talk and joke about various beer commercials.One of them describes an ad and they all laugh,and then someone says,"That is one great ad.Who was that for,anyway?" From this scenario,it is clear that the ad about which the friends were talking:
A) is not a persuasive ad.
B) has used a feel-good approach.
C) generates affective brand-consumer association.
D) is not really a funny ad.

Question

A group of friends sitting in a bar talk and joke about various beer commercials.One of them describes an ad and they all laugh,and then someone says,"That is one great ad.Who was that for,anyway?" From this scenario,it is clear that the ad about which the friends were talking: 
A) is not a persuasive ad. 
B) has used a feel-good approach. 
C) generates affective brand-consumer association. 
D) is not really a funny ad.

Quizplus · Accepted Answer

The Answer of A group of friends sitting in a bar talk and joke about various beer commercials.One of them describes an ad and they all laugh,and then someone says,"That is one great ad.Who was that for,anyway?" From this scenario,it is clear that the ad about which the friends were talking: 
A) is not a persuasive ad. 
B) has used a feel-good approach. 
C) generates affective brand-consumer association. 
D) is not really a funny ad.

A Group of Friends Sitting in a Bar Talk and Joke