You own a 2000-acre farm that grows cabbage.As public tastes change,you think that demand for the vegetable will drop.You could convert the farm to broccoli,but you saw an article about a new method for processing fast-growing grasses into biofuels.You believe this might be an opportunity to get in on the ground floor of something big.Explain this situation using the Nadler and Tushman model,and describe which approach you would employ and why.

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The Answer of You own a 2000-acre farm that grows cabbage.As public tastes change,you think that demand for the vegetable will drop.You could convert the farm to broccoli,but you saw an article about a new method for processing fast-growing grasses into biofuels.You believe this might be an opportunity to get in on the ground floor of something big.Explain this situation using the Nadler and Tushman model,and describe which approach you would employ and why.

You Own a 2000-Acre Farm That Grows Cabbage