ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola.The data are primarily collected through surveys,purchase and media panels and scanners.What kind of service does ABC provide in the marketing research industry?
A) internet service
B) data analysis service
C) limited-service suppliers
D) coding and data entry services
E) syndicated services

Question

Quizplus · Accepted Answer

ABC provides syndicated services in the marketing research industry by collecting and selling data that serve the information needs of firms like PepsiCo and Coca-Cola. The data are collected through surveys, purchase and media panels, and scanners. Syndicated services are standardized research studies conducted by research firms and sold to multiple businesses.

ABC Is a Company Which Is Involved in Selling Data