Which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms?
A) problem-solving research
B) problem-identification research
C) problem-manipulation research
D) problem-correction research
E) problem exception

Question

Quizplus · Accepted Answer

Problem-identification research is the more common form of research undertaken by marketing firms as it helps them identify problems or opportunities in the market and customer behavior that can be addressed through marketing strategies. Problem-solving research, problem-manipulation research, problem-correction research, and problem exception are specific types of research that may be conducted depending on the specific problem identified.

Which of the Following Is the More Common of the Forms