All of the following are considered to be controllable marketing variables EXCEPT:
A) competition.
B) pricing.
C) promotion.
D) distribution.
E) product.

Question

Quizplus · Accepted Answer

Competition is not a controllable marketing variable as it refers to external factors such as the actions and strategies of other companies in the market, which are outside of the control of the marketing team. The other options (pricing, promotion, distribution, product) are all controllable marketing variables as they can be directly influenced and managed by the marketing team.

All of the Following Are Considered to Be Controllable Marketing