Organizations use brand extension when similar products are added to an existing product line under the same brand name. Offering additional features to a cell phone package is an example of brand extension.

Question

Quizplus · Accepted Answer

Offering additional features to a cell phone package is an example of product line extension, not brand extension. Brand extension involves using an existing brand name for new products in a different product category.

Organizations Use Brand Extension When Similar Products Are Added to an Existing