Increasingly, leading-edge companies are attempting to directly involve their customers in their new product development processes.

Question

Quizplus · Accepted Answer

This statement is true. Companies are recognizing the importance of customer input and feedback in developing successful products that meet their needs and preferences. Crowd-sourcing and co-creation are some of the methods used to involve customers in new product development.

Increasingly, Leading-Edge Companies Are Attempting to Directly Involve Their Customers