In a highly competitive market, the best packaging strategy usually consists of emulating the packaging of a successful competitor.

Question

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Emulating the packaging of a successful competitor may not always be the best strategy as it may not differentiate a product from its competitors. It is important for companies to create their own unique packaging that communicates their brand and product offerings effectively. Moreover, blindly copying a competitor's packaging may also lead to legal issues related to trademark and copyright infringement.

In a Highly Competitive Market, the Best Packaging Strategy Usually