Apple's decision to introduce iPods in different sizes, colours, and storage capacities is an example of line extension.

Question

Quizplus · Accepted Answer

Line extension refers to a marketing strategy in which a company adds new products to an existing product line in order to diversify and expand its target market. By introducing iPods in different sizes, colours, and storage capacities, Apple is extending its existing iPod product line to cater to varied customer needs and preferences. Thus, the statement is true.

Apple's Decision to Introduce IPods in Different Sizes, Colours, and Storage