Marketers trying to implement a push strategy would most likely offer which of the following to move the product through the channel?
A)premiums to buyers
B)trade allowances to distributors
C)more television advertising
D)rebates, coupons, and samples to consumers

Question

Quizplus · Accepted Answer

A push strategy aims to push the product through the distribution channel by incentivizing intermediaries like wholesalers and retailers. Offering trade allowances to these intermediaries can motivate them to buy and stock the product in larger quantities, thereby increasing its availability and visibility for consumers. Premiums, coupons, and samples are more commonly used in a pull strategy where the emphasis is on creating demand among end consumers. Television advertising can support both push and pull strategies, but it might not be the most effective way to incentivize intermediaries.

Marketers Trying to Implement a Push Strategy Would Most Likely