MBI's sales strategy is based on having its sales representatives take the time to make the effort to develop lasting relationships with their customers.The focus is on obtaining a thorough understanding of the needs of each customer so that the representatives can provide practical ways to meet these needs using MBI's products and services.This is an example of which of the following?
A)customer advocacy
B)tactical promotion
C)pre-emptive selling
D)consultative selling

Question

Quizplus · Accepted Answer

This strategy is an example of consultative selling, where sales representatives prioritize building relationships with customers to understand their needs and provide practical solutions using the company's products and services. It goes beyond just promoting products and involves a deeper understanding of the customer's business and goals. Customer advocacy is also important in this strategy as representatives prioritize the customer's needs and work to find solutions that benefit them. However, tactical promotion and pre-emptive selling do not fully capture the focus on building relationships and understanding customer needs that is central to consultative selling.

MBI's Sales Strategy Is Based on Having Its Sales Representatives