Which of the following statements about direct mail is correct?
A)A drawback of direct mail is that it is not effective in foreign markets.
B)Direct mail is one of the least expensive ways to promote a product.
C)Direct mail is the fastest-growing advertising medium.
D)An advantage of direct mail is that it can be highly targeted.

Question

Quizplus · Accepted Answer

Direct mail has the advantage of being highly targeted, as marketers can select specific demographics, locations, or interests of recipients. This allows for more personalized and relevant messaging, which can lead to higher response rates compared to mass advertising. Option A is incorrect because direct mail can be effective in foreign markets if customized for local audiences. Option B is incorrect because direct mail can be expensive, especially when printing, postage, and list rental costs are considered. Option C is incorrect because digital advertising, particularly social media and search engine marketing, is currently the fastest-growing medium in terms of spending and audience reach.

Which of the Following Statements About Direct Mail Is Correct