Procter & Gamble's Tremor marketing group has had a great deal of success with its use of which of the following?
A)advergaming
B)sponsorship arrangements
C)buzz marketing
D)integrated marketing approaches

Question

Quizplus · Accepted Answer

Procter & Gamble's Tremor marketing group has had a great deal of success with buzz marketing, which relies on word-of-mouth recommendations and social media to create excitement and interest in a product or brand among influencers and early adopters. This approach has been highly effective at creating viral marketing campaigns and generating buzz around new products.

Procter & Gamble's Tremor Marketing Group Has Had a Great