What is the term for an organization's on-going efforts to create positive relationships with its consumers,employees,suppliers,the community,the general public,and the government?
A)publicity
B)advertising
C)public relations
D)sales promotion

Question

Quizplus · Accepted Answer

Public relations is the term used for an organization's ongoing efforts to create positive relationships with its consumers, employees, suppliers, the community, the general public, and the government. Publicity, advertising, and sales promotion are all specific tactics that can be used as part of a public relations strategy, but they do not encompass the full scope of ongoing relationship-building efforts.

What Is the Term for an Organization's On-Going Efforts to Create