Theresa is doing her weekly shopping when she takes a free sample of coffee being offered to shoppers. She likes the new coffee blend and places a 500-gram bag in her grocery cart. Which product trait makes it easier for customers to sample and adopt?
A) compatibility
B) complexity
C) trialability
D) observability

Question

Quizplus · Accepted Answer

Trialability refers to the ability of a product or service to be tried out before committing to a purchase. Offering free samples is a common way of allowing customers to trial a product, which can increase the likelihood of adoption. In this scenario, Theresa was able to try the new coffee blend before buying it, which made it easier for her to adopt the product.

Theresa Is Doing Her Weekly Shopping When She Takes a Free