What are two keys to the success of the commercialization stage of new product development?
A) gaining market share and new customers
B) gaining market share and offering price-related promotions
C) gaining celebrity endorsements and eliminating production glitches
D) gaining distribution and launching promotions

Question

Quizplus · Accepted Answer

Gaining distribution is a critical aspect of the commercialization stage as it determines how accessible the product is to the target market. Launching promotions is also important to create awareness and interest in the product, as well as to incentivize people to make a purchase. Gaining market share and offering price-related promotions (option B) are important, but they are more relevant to the growth stage of the product lifecycle. Celebrity endorsements and eliminating production glitches (option C) are important for ensuring product quality and building brand credibility, but they are not necessarily the keys to success in the commercialization stage.

What Are Two Keys to the Success of the Commercialization