Which of the following is necessary for successful product differentiation?
A) Differences must be real rather than merely perceived.
B) The product must have both higher quality and lower cost than those of the competition.
C) The product not only must be different from those of competitors, it also must be better.
D) Marketers must put most of their efforts into developing an appropriate brand name.

Question

Quizplus · Accepted Answer

Successful product differentiation requires that the product not only be different from competitors' offerings but also perceived as better in some way, whether through quality, features, or other attributes.

Which of the Following Is Necessary for Successful Product Differentiation