As it becomes more difficult for consumers to grasp what a product does and how it works, which of the following becomes slower?
A) movement through the product life cycle
B) rate of market separability
C) business cycle
D) rate of diffusion

Question

Quizplus · Accepted Answer

When it becomes more difficult for consumers to understand the product and its functions, the rate of diffusion becomes slower. Diffusion is the process by which a new product is adopted and spread in the market. If consumers cannot understand the product, they will be less likely to adopt and spread it, which slows down the rate of diffusion.

As It Becomes More Difficult for Consumers to Grasp What