Pantene mails samples of its new shampoo to residential communities. What is the company attempting to do?
A) increase the rate of adoption and diffusion
B) increase the rate of permeability
C) increase the rate of salability
D) increase the rate of marketability

Question

Quizplus · Accepted Answer

Pantene is attempting to increase the rate of adoption and diffusion by mailing samples of its new shampoo to residential communities. This strategy aims to encourage people to try the product and create buzz through word-of-mouth, ultimately leading to increased adoption and diffusion of the product.

Pantene Mails Samples of Its New Shampoo to Residential Communities