Pantene mails samples of its new shampoo to residential communities in an effort to increase the rate of which of the following?
A)adoption and diffusion
B)permeability
C)salability
D)marketability

Question

Quizplus · Accepted Answer

Pantene is mailing out samples of its new shampoo to increase the adoption and diffusion of the product. By sending out samples, they are hoping to increase the number of people who try and adopt the product, therefore increasing the rate of adoption and diffusion. Choice B (permeability) refers to how easily a product can be transferred or distributed, which is not the focus of Pantene's strategy. Choice C (salability) refers to the ability of a product to be sold, which is not the focus of this strategy either. Choice D (marketability) refers to the attractiveness or potential profitability of a product in the market, which is related but not the primary focus of this strategy.

Pantene Mails Samples of Its New Shampoo to Residential Communities