Each stage of the new product development process requires management to give its approval before moving forward.What does this ensure?
A)The company doesn't create product diffusion.
B)Companies don't waste resources on marginal concepts.
C)All products that actually make it through the process will be successful.
D)Employees have a stake in the process.

Question

Quizplus · Accepted Answer

By requiring management approval at each stage of the new product development process, companies can prevent wasting resources on marginal or unlikely-to-succeed concepts. This helps them prioritize which products to invest in and develop further.

Each Stage of the New Product Development Process Requires Management