The Nike brand is quite elastic.We see the Nike Swoosh on athletic shoes,as well as on an assortment of athletic apparel for almost every sport.Lately,the company has begun branching out into several entirely new product categories,such as MP3 players.This indicates that Nike has decided to pursue a strategy of which of the following?
A)line extension
B)cobranding
C)brand equity
D)brand extension

Question

Quizplus · Accepted Answer

Brand extension refers to the strategy of leveraging an existing brand to introduce new products or categories. Nike's expansion into new product categories, such as MP3 players, is an example of brand extension.

The Nike Brand Is Quite Elastic