What is the term for the characteristics of a product that companies offer consumers?
A)hedonic attributes
B)product layers
C)pure services
D)product features

Question

Quizplus · Accepted Answer

Product features are the specific characteristics and attributes of a product that companies use to differentiate and promote it to consumers. These may include physical attributes (size, color, materials), functional attributes (performance, features, capabilities), and emotional attributes (brand image, reputation, style).

What Is the Term for the Characteristics of a Product