Consumer product categories include which of the following?
A)convenience products, shopping products, specialty products, and unsought products
B)accessories, maintenance goods, and material goods
C)tangible products, augmented products, limited-use products, and intangible products
D)primary products, intermediate products, and final products

Question

Quizplus · Accepted Answer

Convenience products are those that consumers buy frequently, with little research or decision-making effort (e.g. bread, milk). Shopping products are those that consumers buy less frequently, often requiring more research and making comparisons between alternatives (e.g. clothing, furniture). Specialty products are those with unique characteristics that consumers are willing to go out of their way to buy (e.g. luxury cars, high-end jewelry). Unsought products are those that consumers may not have thought of or may not actively seek out, but may still buy if the need arises (e.g. funeral services, insurance).

Consumer Product Categories Include Which of the Following